The Institute of Market Agents
South Africa
Representing South Africa's Market Agents since 1945.
Professional standards • Fair trading • Strong markets • Food security
Supporting Market Agents & Strengthening Food Security
“The Institute of Market Agents of South Africa (IMASA) is a non-profit organization established in Bloemfontein in 1945 to serve as the official representative body for Market Agents in South Africa.”
Fair Trading Practice
We promote ethical conduct, transparency, and professionalism within South Africa’s commission-based fresh produce market system.
Market Infrastructure
We advocate for improved municipal market infrastructure to ensure efficient operations for producers, buyers, and consumers.
Professional Development
IMASA recognises excellence through awards and encourages continuous growth and leadership among market agents nationwide.
Become Part of the National Voice
Join a proud community that has represented South African market agents for more than 80 years.
Recent Recognition
Shiny Red Apple Award
Presented to Gjalt Hooghiemstra for outstanding contribution and leadership as Chairman.
Major Municipal Markets
Social Media Followers
Founded in Bloemfontein
From Our Social Channels
Gjalt Hooghiemstra receives the prestigious Shiny Red Apple Award for leadership and contribution to market agents nationwide.
View awardIMASA continues to advocate for better-maintained municipal markets and the rights of producers and market agents.
Food Security Champions
Our members ensure fresh produce moves efficiently from farm to fork every day across South Africa.
Associates
Associates