Institute of Market Agents of South Africa
IMASA was founded in Bloemfontein in 1945 as the official non-profit organisation representing Market Agents across the country. We serve as the unified voice for market agencies and agents operating in South Africa's unique fresh produce market system.
Our members work daily to ensure farmers receive the best possible prices while maintaining the highest professional standards. From Johannesburg to Cape Town and every municipal market in between, IMASA champions fair trading practices, infrastructure investment, and the long-term sustainability of South Africa's fresh produce markets.
Our Mission
“To protect the interests of Market Agents, uphold professional standards, and ensure that South Africa's fresh produce markets remain the backbone of food security and agricultural commerce.”
Our Contribution
Our Impact
IMASA plays a critical role in maintaining South Africa's food supply chain. Market agents ensure efficient distribution of fresh produce from farmers to consumers, contributing significantly to national food security.
- Legal advocacy protecting market agents' interests
- Infrastructure engagement improving market facilities
- Industry leadership strengthening the agricultural sector
Through our work, we continue to protect and improve fresh produce markets across the country, ensuring food security and prosperity for all South Africans.
Representation
Advocating for market agents at national and industry levels, ensuring their voices are heard in policy and regulatory discussions.
Development
Supporting improvements in fresh produce market systems to enhance efficiency, sustainability, and profitability.
Collaboration
Working with government and stakeholders to strengthen agriculture and ensure sustainable food security.